The Historic Dockyard, Chatham

Superb becoming brilliant

INSIGHT
Bring 400 years of history to life. Retelling the Dockyard story and shaping the 80-acre experience as a contemporary, relevant adventure would unlock historic potential.

IDEA
New thinking and mindset – from making ships to making memories. With purpose and playfulness, the new identity, campaigns, signage, wayfinding and website use emotion to add warmth, breadth and vitality to all communications.

IMPACT
National treasures inspiring culture and commerce. A diverse new audience enjoys a redefined experience, as visitor numbers increase by 44%.