My Resi

Re-imagine real estate

INSIGHT
Refocus Metropolitan Thames Valley Housing. A pioneering new approach
to property was required, with a progressive product offer that empowers
contemporary customers.

IDEA
MY Resi – MY home, MY everything. A brand name, proposition and identity to reset the real estate genre and cater for a new generation of aspirational buyers.

IMPACT
Welcome to MY tomorrow. The launch of MY Resi Upton Square received huge interest, with the first phase selling out in three weeks. Demand continues to exceed supply.