RHS
Inspiring people to grow
INSIGHT
Enrich lives through gardening. An eight-year collaboration to interpret the RHS vision and create clarity from complexity across fi ve gardens – Wisley, Harlow Carr, Hyde Hall, Rosemoor and Bridgewater.
IDEA
Inspire, inform, engage and enrich. Powerful design ideas, simply expressed and integrated across wayfi nding, signage, maps and interpretation help people to navigate, explore and enjoy horticulture.
IMPACT
More people enjoying a greener future through gardening. A better visitor journey and more cohesive experience grew understanding and increased visitor numbers to 2.8 million and memberships by 30%.